Why Radio Advertising Works
Why Radio Advertising Works In Eugene
Businesses have struggled to find the right “media mix” for decades now.
When the time comes to allocate budgets, there’s overwhelming independent evidence that sounds one message loud and clear: radio is the perfect way to reach consumers as life in the 2000s finds them – on the go and in the moment.
Eugene Area Radio Is Where Your Customers Are
Radio Reaches 88% of All Demographics in Eugene, OR
Nielson Radio Data, Eugene Springfield OR P12+ Mon-Sun 6am-12pm
Average Time Spent with Radio by Eugene Listeners is 15:15 Hours Per Week
Nielson Radio Data, Eugene Springfield OR P12+ Mon-Sun 6am-12pm
278,800 Eugene Area Residents Use Radio Each Week
Nielson Radio Data, Eugene Springfield OR P12+ Mon-Sun 6am-12pm
74% Of Listeners 18-64 In Eugene Area Are In The Workforce
Nielson Radio Data, Eugene Springfield OR P12+ Mon-Sun 6am-12pm
Radio Advertising Improves Results Of Other Advertising
The features and benefits of adding Radio to the media mix are significant. Radio can play an effective partnership role in multi-level advertising strategies and campaigns.