KLCC ‘NPR for Oregonians’
EARS Member Station
KLCC ‘NPR for Oregonians’
Formats: News/Sports/Talk, Public
KLCC is ‘NPR for Oregonians,’ a network of 10 FM signals throughout western and central Oregon, including 89.7 FM serving Eugene, Springfield and Corvallis. KLCC is also heard on FM signals in Bend-Redmond-Sisters, Roseburg-Riddle, Cottage Grove, Oakridge and in Florence, Newport and Reedsport along the Oregon coast.
KLCC is consistently among the region’s most listened-to stations, with programming that includes NPR’s Morning Edition and All Things Considered, locally-produced Oregon On The Record and award-winning local news.
In addition to broadcast, KLCC produces popular digital news, podcasts and lifestyle content, available via app and its website: www.klcc.org.
KLCC is a service of Lane Community College.
Contact
Address:
136 W 8th Avenue
Eugene,OR 97405
Phone: 541-463-6000
Fax:
Website: http://www.klcc.org/
Sales Personnel
Jim Rondeau General Manager
jrondeau@klcc.org
541-463-6006
John Salamie Director of Business Development
jsalamie@klcc.org
541-463-6008
Sallie Leadon Traffic Manager
sleadon@klcc.org
541-463-6040
Contact Form
Key Demographics
KLCC programming serves the curious and engaged NPR News audience.
DEMOGRAPHICS
50% Men
50% Women
41% Aged 25 to 54
14% Aged 18 to 34
29% Aged 35 to 54
73% College degree or beyond
41% Post graduate degree
84% HHI $50,000+
70% HHI $75,000+
Median HHI: $114,900
59% Married
21% Never married
59% Employed
45% View job as “career”
27% Professional occupation
12% Involved in business purchases of $1,000+ each year
6% Work in top management
Advertiser Information
LIFESTYLES
95% Involved in public activities
84% Voted
16% Participated in fundraising
26% Theatre/concert/dance attendance
60% Dine out
53% Read books
23% Went to zoo or museum
68% Participate in a regular fitness program
43% Walk for exercise
16% Swim
50% Own any financial securities
28% Own stock or bond mutual funds
23% Own common or preferred stocks
96% Own a smartphone
80% Visited a site on phone for news
63% Domestic travel in past 12 months
40% Foreign travel over past 3 years
SOURCE; MRI-Simmons Doublebase Fall 2022
Featured Programs
Morning Edition
Love Cross – Weekdays 4 am-9 am
Anchored locally by KLCC’s Love Cross, Morning Edition takes listeners around the country and the world with multi-faceted stories and commentaries every weekday. For more than four decades, NPR’s Morning Edition has prepared listeners for the day ahead with up-to-the-minute news, background analysis and commentary. Regularly heard on Morning Edition are familiar NPR commentators, and the special series StoryCorps, the largest oral history project in American history. Morning Edition has garnered broadcasting’s highest honors — including the George Foster Peabody Award and the Alfred I. duPont-Columbia University Award.
All Things Considered
Rachael McDonald – Weekdays 3:00 pm-6:00 pm
NPR’s flagship evening newsmagazine delivers in-depth reporting and transforms the way listeners understand current events and view the world. Every weekday, KLCC’s Rachael McDonald is joined by hosts Ari Shapiro, Ailsa Chang and Mary Louise Kelly to present two hours of breaking news mixed with compelling analysis, insightful commentaries, interviews, and special — sometimes quirky — features.
Award-winning Oregon News
KLCC News is the recipient of numerous awards for excellence from national and regional industry organizations, such as Public Radio Journalists Association, Society of Professional Journalists and Radio and Television Digital News Association. KLCC is also a member of the Northwest News Network, a regional consortium of public radio stations providing high quality regional coverage from hubs throughout the northwest.
Wait Wait…Don’t Tell Me
Peter Sagal – Saturdays 10 am, Sundays 12 pm
For a wacky and whip-smart approach to the week’s news and newsmakers, listen no further than Wait Wait… Don’t Tell Me!, the oddly informative news quiz from NPR. During each fast-paced, irreverent show, host Peter Sagal leads what might be characterized as the news Olympics. Callers, panelists, and guests compete by answering questions about the week’s events, identifying impersonations, filling in the blanks at lightning speed, sniffing out fake news items, and deciphering limericks. Listeners vie for a chance to win the most coveted prize in radio: having any of our panelists record the outgoing message on their home answering machine.