PSA– Public Service Announcements

SUGGESTIONS ON HOW TO ENHANCE YOUR PSA EXPERIENCE WITH EUGENE/SPRINGFIELD/COTTAGE GROVE RADIO STATIONS

Please refer to the EARS PSA Directors directory below. Remember that these PSA Directors get a lot of requests for PSA airtime. You need to stand out if you want them to invest in your project in the week or two before your event.

  1. Submit your PSA 1-sheet flyer to them no later than two weeks before the event…and be sure to include an “end air date” if there is one.
  2. Include a produced 30-second PSA if you have it available, but most stations want to do the PSA in their own style and voices.
  3. Call the day before you are going to send the email, if possible, to put a “face” on you and your event. You will likely get voicemail but leave a brief message anyway. They get buried in PSA requests, so do everything you can to stand out.
  4. One 1-sheet:
    a. Put your logo, if possible, at the top of the page with your contact info
    b. Create a 36-word Lead Paragraph of the most important things you need to communicate.
    c. Below that, bullet list brief statements that cover:
    - Who
    - What
    - When
    - Where
    - Why
    - And HOW YOU WANT THE LISTENER TO RESPOND
  5. Add your contact information, so they can easily contact you if they have questions.

PSA Director Contact List

Station or Group PSA Contact

Bicoastal Media (KDUK-FM, KPNW-AM, 99.1 The Beat, US 101 Country)
Owen Atlansky – oatlansky@bicoastal.media

McKenzie River Broadcasting (KMGE-FM, KKNU-FM, KEUG-FM (Bob FM)
Pat Johnson – pat@kknu.fm

KKNX / KEED
Susan Mielke – susan@radio84.com

KORE – Fox Sports Eugene
Laura Thompson – office@foxsportseugene.com

KNND
Lynell Thomas – lynell@knnd.com

KLCC-FM
Sallie Holloman-Leadon psa@klcc.org

KRVM – FM
psa@krvm.org

KEPW
Jana Thrift stationmanager@kepw.org

KWVA
Charlotte Nisser – cnisser@uor.edu

KXOR
Charo Shaeffer -charo@zionmultimedia.com