Public Education Partnership Ads (PEP)

The FCC (Federation Communications Commission) allows state and local Broadcast Councils to sell commercial air-time to non-profit organizations and governmental agencies. with very limited financial resources. This provides financial support to the Broadcast Councils. The advertising rates are extremely low. (Even lower than political advertising rates.) The ads are 30 seconds in length and are broadcast Monday-Sunday between 6am and midnight. Participating radio stations contribute some of their advertising time to the Eugene Area Radio Stations (EARS) Broadcast Council.

Advertising rates also include:

Some organizations that have used this program:

Thank you for considering the power of radio to promote your programs to the community.

There are three levels of support that the radio stations of the Eugene/Springfield/Cottage Grove area provide:

  1. PSA– Public Service Announcements – Send a fact sheet to the attached list of Radio PSA Directors.  They will schedule at their discretion and under their station's policies and guidelines. If accepted, the station will work from the fact sheet to announce the event in their own manner/style. This is a good way to use radio to promote a single event.

  2. The EARS PEP – Public Education program is a step up from a PSA schedule and airs an announcement produced to your approval and scheduled like normal retail advertising messages.  They are charged at the low, discounted non-profit organization rate of just $6 per 30-second announcement.  These PEP announcements air equally on EARS stations in the area.  We normally recommend a minimum PEP schedule of at least $600 (at least 100 announcements total).   If the goal is to generate attendance at an event, then I would recommend airing all of the announcements in the week (or days) prior to the event to generate the best impact on the listeners. Alternately, it may be more effective for your budget to buy directly from one or more radio stations that more closely fit your target demographic (see 3. below). Buying directly from one or more radio stations for the SAME program or event, in the past 18 months, would disqualify you from being able to participate in the PEP program.

  3. Normal retail advertising schedules on one or more selected radio stations whose audience(s) best fit the demographic of your intended target audience.  Many of the radio stations have a non-profit rate that discounts their regular retail advertising rates.

Note that a qualifying PEP agency or non-profit can actually make use of all three forms of radio advertising.  One event or program may ask for an investment by the listeners, so it would not qualify for the PEP program, but it would be perfect for a retail advertising schedule and PSA announcements.  This would not disqualify the same agency or non-profit from using the PEP program, that may use separate funding or grants, to promote an ongoing educational campaign.

I administer the EARS PEP Program, so am providing additional details about that opportunity for you here:

The attached EARS Public Educational Program Guidelines and Application explains our non-profit announcement program, plus provides us the information to determine that your organization understands and agrees with the guidelines. Please leave blank any question on the application that does not apply to your organization.  Call with your questions.

Assuming that you understand and agree to the attached Guidelines and complete the Application portion for our review, we can get together to discuss your announcement content and how best to accomplish your goals.

Note that for this PEP program there is a very small charge per announcement, but the announcement is actually scheduled at specific times and days (like regular advertising) on all local radio stations to ensure that at least 91% of adults in Lane County have the opportunity to hear your message in the course of a week. Yes, free PSA announcements are still available through each of the radio stations, though many are unscheduled, are not pre-recorded to a specific message, and are generally aired at the discretion of the station when time is available.

The EARS PEP Program recommends a minimum budget of $600 to air in a given week-long schedule.  This budget would generate at least 100 total announcements airing on 15 commercial radio stations and three public radio stations in the area, or one 30-second announcement per station every day 6am – midnight, Monday – Sunday.  Schedules that feature more frequency for greater impact are available.  Duration of your campaign depends on your educational goals, available budget, and message complexity.   You may also purchase a demographically-targeted retail advertising schedule directly from one or more of the radio stations to create additional impact with your messages (but you cannot use the same announcement on both PEP and retail ad schedules).

I am here to assist you in any way to work through your questions about this great community support program.  Please call or email at your convenience.  I am always available to meet with you and your team to discuss your program and how it can be communicated to the community.

The Management and Staff of the Eugene Area Radio Stations appreciate your consideration of using the power of radio to communicate your message to the community.

Download the EARS PEP Guidelines and Application Form.

For more information:

Please contact Peter Powell, Eugene Area Radio Stations